Malin Jayaweera

Malin Jayaweera is the founder and CEO of Trunc, a free URL shortener with real-time click analytics, custom branded domains, QR code generation, and AI-powered insights. He has spent over a decade building marketing infrastructure and analytics tools for growth teams across e-commerce, SaaS, and media.

Before starting Trunc, Malin worked as a software engineer and growth lead at several early-stage startups, where he repeatedly found that marketers were paying for expensive link management tools that offered less transparency than they deserved. Trunc was built to fix that — giving every team, from solo creators to enterprise marketing departments, full analytics from day one without the enterprise price tag.

Malin writes about URL management, link analytics, and evidence-based digital marketing strategy. His writing draws on real data from the Trunc platform and first-hand experience running campaigns across paid search, email, and social.

His articles cover the full spectrum of link management: from practical how-to guides on shortening URLs and tracking affiliate links, to in-depth comparisons of URL shortener platforms, to developer tutorials on integrating link shortening via REST API. Every piece is grounded in real platform data and tested workflows rather than generic marketing advice.

Outside of writing, Malin focuses on building features that close the gap between enterprise-grade analytics and free-tier accessibility — including Trunc's AI Insights engine, which analyses click patterns to surface actionable recommendations for marketers who do not have a data team behind them.