Malin Jayaweera

Malin Jayaweera is the founder and CEO of Trunc, a free URL shortener with real-time click analytics, custom branded domains, QR code generation, and AI-powered insights. He has spent over a decade building marketing infrastructure and analytics tools for growth teams across e-commerce, SaaS, and media.

Before starting Trunc, Malin worked as a software engineer and growth lead at several early-stage startups, where he repeatedly found that marketers were paying for expensive link management tools that offered less transparency than they deserved. Trunc was built to fix that — giving every team, from solo creators to enterprise marketing departments, full analytics from day one without the enterprise price tag.

Malin writes about URL management, link analytics, and evidence-based digital marketing strategy. His writing draws on real data from the Trunc platform and first-hand experience running campaigns across paid search, email, and social.